Social Networks like Facebook, MySpace and Twitter are currently driving an incredibly high proportion of overall traffic through operator data networks, making them central to overall mobile internet strategy. Subscribers are demanding easy access to their favourite social network and email sites, and are also looking for an aggregated view of all their social activity.
Cibenix ODS Connect allows operators to provide such features across their entire population of smartphones and feature phones, and to give their subscribers an unrivalled user experience when managing their digital lifestyle on the device.
ODS Connect supports all of the major social networks out of the box, and also includes immediate access to major email services such as Gmail, Yahoo! Mail and Windows Live Mail. Status updates, notifications and messages can be pushed directly to the subscriber, providing a seamless aggregated view of all activity on the device itself.
The service is a proven driver of mobile internet usage, and indeed some of our operator customers are reporting that as much as 70% of their total mobile internet traffic is being driven by their Cibenix ODS solutions on the device.
OPERATOR BENEFITS
- Proven Traffic Generator
- Key driver of user stickiness
- Highly valuable advertising real estate
- Drives usage of other ODS services
SUBSCRIBER BENEFITS
- Single point of access for all social activity
- Status updates and notifications pushed seamlessly to the device
- Easy access to mobile internet
- Intuitive user experience
