Providing a storefront experience directly on the subscriber device can very quickly drive sales of all types of mobile content. All of the information required to make a purchasedecision is at the subscriber’s fingertips – and all of this information can be browsed offline on the device, with zero latency, and with zero cost to the subscriber.
Cibenix ODS Storefront provides all of the components necessary to optimise the subscriber experience, and so to drive very high purchase conversion rates:
- An intuitive browsing experience, with quick access to different content types, and to different categories or genres of content
- Multimedia preview of ringtones, music, games, videos and wallpapers
- One-click purchase and install of purchased content
- Painless OTA update of the device storefront on multiple configurable schedules
And of course, ODS Storefront provides all the back-end integration required to keep the store shelves stocked in a timely manner – enabling content to be pulled from the existing operator portal, backend content management system, or direct from third-party providers.
All subscriber activity can be closely tracked on the device – ODS Storefront provides comprehensive reporting and analytics tools to support usage analysis and targeted delivery of future storefront content.
OPERATOR BENEFITS
- Support easy service discovery which is a proven driver of service revenue for the operator
- Offline preview of multiple content types drives very high purchase conversion rates
- The intuitive user experience drives user stickiness and brand loyalty
- ODS Connect can support seamless links to advertising and operator promotional content within the interface
SUBSCRIBER BENEFITS
- The user gets easy access to all available content in a timely fashion
- The user can browse and preview content offline, with no cost or latency
- One click purchase mechanism makes it very easy to purchase and install content
- ODS Connect can provide a personalised and targeted shopping experience
