ODS Launcher provides a single point on the device for the user to manage their digital lifestyle, with the customisable launch and update of applications, links & bookmarks.
The discovery of content and services by subscribers continues to be a major challenge for the operator. The subscriber will typically be unaware of the wide range of services being provided – from straightforward SMS, IVR and WAP based services to more sophisticated downloadable applications. This issue of discovery can severely impact an operator’s ability to drive mobile internet usage.
Cibenix ODS Launcher solves the discovery issue by placing all applications, bookmarks and service links within a single, seamless view on the device. The subscriber has full control over how they discover and launch these services, and can personalise the interface to suit their browsing habits.
In addition, ODS Launcher provides sophisticated application lifecycle management behind the scenes. Applications can be downloaded and installed if missing from the device, and can be updated at any point in the lifecycle. This complexity is completely hidden from the subscriber, ensuring an engaging user experience, and painless access to the latest and most up-to-date services.
As will all Cibenix ODS services, the operator can closely track and analyse ODS Launcher usage and performance, and use this date to closely target content and service delivery to their entire subscriber base.
OPERATOR BENEFITS
- Drives the uptake and continued usage of content and services
- Easy promotion of new services
- Proven driver Mobile Internet traffic
- Provides valuable advertising real estate on the estate – for the operator, and for the external advertiser
- Allows the operator to seamlessly manage the entire service lifecycle – from initial promotion, through launch, monetization and end-of-life
SUBSCRIBER BENEFITS
- A single point of discovery & launch for all operator services and service links
- Quick access to all available services
- Provides a highly customisable user experience
- Hides the service complexity from the user – they can focus on accessing services quickly and easily
