ODS Advertise provides seamless insertion of Operator Promotions & Third-Party Advertising into the user’s on-device experience.
ODS provides an optimal advertising channel for the operator:
- Advert and promotional content can be presented in an attractive and non-invasive fashion to subscribers
- Multiple interaction methods can be supported – for example, call initiation, messages sending, browsing, app launching.
- Promotions can be closely targeted, based on demographic data and past usage history
- ODS Advertise also supports event-driven advert and promotion pop-up (on call completion, message sending) where appropriate
As a result ODS Advertise is much more likely to drive subscriber engagement, which in turn drives very high purchase conversion rates:
“If ads are presented in an attractive, intuitive and non-invasive fashion within ODS, and if these ads are carefully targeted, then advertising is perceived by subscribers as content in its own right, and not as spam – driving highly successful click-thru rates and ROI to advertisers”. - Vodafone Marketing, during Cibenix ODS deployment phase
OPERATOR BENEFITS
- ODS is proven to be a high-performance advertising channel
- Drives very high click-thru rates
- Extensive reporting to 3rd parties
- Allows the building of very sticky & innovative campaigns
SUBSCRIBER BENEFITS
- Non-invasive, useful advertising perceived as valuable content by the user
- Multiple ways to interact with advertising
- Relevant and targeted content
- Can (optionally) subsidise voice, messaging, content and/or other services
