Cibenix and Wmode offer unique multi-channel storefront solution to monetize mobile content

Las Vegas - CTIA Wireless 2006 - 4th April 2006 - Cibenix, a leading provider of On-Device Portal solutions for mobile operators, and Wmode, a leading provider of Mobile Content Distribution Services for content providers and mobile operators, today announced a partnership agreement that will enable the two companies to offer a unique multi-channel content storefront solution. Internal trials have already started and market trials will follow in the next few months.

The partnership between the two companies combines the Wmode ClearMode and Cibenix On-Device Portal (ODP) solutions, together providing the most comprehensive and sophisticated content management and delivery solution currently available in the market.

The ClearMode solution from Wmode manages all aspects of mobile content distribution, on a managed service basis, including content recruitment, provisioning, verification, delivery, billing, settlement, customer care and reporting. ClearMode provides a unified and consistent approach to distribution across SMS, WAP, xHTML and Web storefronts.

The Cibenix ODP solution supports data service search and discovery on the mobile device itself, and has already delivered in excess of 400% increase in data services usage, with associated ARPU increases, for their mobile operator customers worldwide. The Cibenix ODP solution provides a seamless offline storefront to the ClearMode solution, allowing the operator to target content directly to the on-device storefront, while leveraging the integrated content management, billing and reporting functions already offered by ClearMode.

The combined solution is slated for market trial in North American this summer, and Cibenix and Wmode anticipate announcing both further trials and full commercial deployments later this year.

“We are delighted to be working with Wmode in bringing such an exciting joint solution to market,” said Garry McCollum, Cibenix CEO. “We partnered with Wmode because they are a global leader and were one of the first to provide a complete content distribution solution, and we firmly believe that Cibenix ODP and ClearMode together provide a great opportunity for the mobile operator to drive data APRU uplift across multiple delivery channels”.

The combination of Cibenix ODP and ClearMode creates a unique proposition for the mobile operators, MVNOs and brands who deliver content services through 3 rd party storefronts”, said Emanuel Bertolin, CEO of Wmode. “For the first time, mobile content vendors will be able to effectively merchandise content across multiple storefronts, including on the device itself, in a consistent and seamless fashion. We have already seen a hugely positive response from our customers to this joint solution”.

For more information, please contact

Michael Brady
Chief Operating Officer, Cibenix
Tel: +353-1-488-5840
Mail: press@cibenix.com

Tom Beaman
VP Marketing & Sales, Wmode Inc.
Tel: +1-416-617-0506
Mail: tom.beaman@wmode.com

About Cibenix

Cibenix is a leading provider of On-Device Portal solutions for mobile operators, supporting data service search and discovery across the full range of platforms including Symbian, Microsoft and Java. Their award-winning products are installed on hundreds of thousands of mobile devices across the globe in multiple languages.

Cibenix, which is privately held, was founded in 2001, and is headquartered in Dublin, Ireland.

About Wmode

Wmode operates ClearMode®, a mobile content distribution service that provides for the recruitment, management, discovery, delivery and payment of mobile content. Wmode offers a complete suite of technologies and services on a managed service basis that enable mobile operators, MVNOs, content providers and media and brand companies to deliver a broad range of wireless Internet content and services to valued consumers. ClearMode, the first complete content distribution solution, has been operated as a managed service since 2002.

Wmode, founded in September 2000, is a privately held company with offices in Calgary and Toronto, Canada and Bern, Switzerland. Further information about Wmode can be found at www.wmode.com.