Cibenix is a founding member of the Mobile Advertising Alliance

Dublin, Ireland – 3rd February, 2008 - Cibenix, a leading provider of On-Device Portal solutions for mobile operators, today announced that its products form a key component of the new mobile advertising platform from the Mobile Advertising Alliance.

The alliance of software vendors will launch the platform at the Mobile World Congress in Barcelona on February 11-14. The Mobile Advertising Alliance incorporates five companies - Anam, Cibenix, Mobile Cohesion, Openet and SLA Mobile - each of which provides a best-of-breed component of a mobile advertising platform to help mobile operators monetise their unique assets through the delivery of personalised and targeted advertising.

The Cibenix ODP Solution provides a crucial advertising channel direct to the device itself, allowing rich subscriber interaction and click-through with highly personalised advertising and promotional content. In addition, the Cibenix solution supports comprehensive reporting and analysis of how subscribers are interacting with this content, allowing future campaigns to be closely targeted at specific subscriber segments and/or individual subscribers.

“We are delighted to be a founding member of the MAA”, said Michael Brady, Chief Executive Officer of Cibenix, “Our operator customers are seeing ODP as an effective and highly performing channel for mobile advertising, and this channel has formed a critical component of recent Cibenix deployments. Cibenix have long recognised the need to deliver this channel as part of a comprehensive and fully integrated end-to-end solution, and we firmly believe that the five companies making up the MAA are ideally positioned to deliver best-of-breed functionality at every stage of the mobile advertising delivery chain”.

The MAA platform is on demonstration on Stand D60 in Hall 1 during the four days of the Mobile World Congress (11-14 February 2008).

For more information, please contact

Andrew Robertson
VP Product Management, Cibenix
Tel: +353-1-488-5881
Mail: press@cibenix.com

About Cibenix

Cibenix is a leading provider of On-Device Portal (ODP) solutions for mobile operators, massively improving the usability of mobile content and services across Symbian, Windows Mobile and Java device platforms.

The Cibenix solution delivers the most flexible and feature-rich user experience currently available, and also provides a more open and extensible end-to-end solution than any alternative offering. These factors have been key in driving unrivalled increases in mobile internet usage for our operator customers worldwide.

Cibenix, which is privately held, was founded in 2002, and is headquartered in Dublin, Ireland. For further information, visit the company's Web site at www.cibenix.com.

About The Mobile Advertising Alliance

The MAA is made up of leading software vendors, each of whom has repeatedly delivered proven, leading-edge technology to mobile operators worldwide. Each alliance member brings unique expertise and experience to different aspects of the mobile advertising ecosystem. Together, they provide the operator with a closely integrated solution that leverages best-of-breed technology at every point in the end-to-end solution.

Alliance members include Anam, Cibenix, Mobile Cohesion, Openet and SLA Mobile. 

The MAA platform provides the following capabilities:

• Advertiser Management
• Profile and Capability Exposure
• Campaign Management
• Profile Server
• Ad Server
• Charging Engine
• Direct Messaging Delivery
• In-Message Advertising
• On Device Portal Advertising
• On-Portal Advertising
• Other Mobile Advertising Channels

Further information is available from www.mobileadvertsingalliance.com