Cibenix On-Device Portal a key component of the new SDP Alliance Platform

Dublin, Ireland - 4th February 2007 - Cibenix, a leading provider of On-Device Portal solutions for mobile operators, today announced that its products form a key component of the pre-integrated service delivery platform from the SDP Alliance.

The SDP Alliance is a collaboration of seven software vendors each of which provides a best-of-breed component of a service delivery platform (SDP). Alliance members include Aepona, ChangingWorlds, Cibenix, MobileAware, Mobile Cohesion, Openet and Xiam.

The Cibenix ODP solution supports data service search and discovery on the mobile device itself, and has already delivered in excess of 400% increase in data services usage, with associated ARPU increases, for their mobile operator customers worldwide. The Cibenix ODP solution provides a seamless offline component to all of the services offered by the SDP Alliance platform, allowing the operator to target content and services directly to the device itself.

“The Cibenix ODP provides a critical component of the Service Delivery Platform” said Michael Brady, Chief Executive Officer of Cibenix, “The ODP places the operator’s content shop window directly onto the device, and is a proven enabler of getting much larger numbers of subscribers online. In so doing, we massively increase the effectiveness of the other best-of-breed components making up the SDP Alliance platform. Cibenix is delighted to be part of the SDP Alliance, and we believe that the vendors in the Alliance together provide a compelling and category-leading SDP solution for mobile operators worldwide”.

According to the Co-Chairman of the Alliance’s Steering Committee, Denis Murphy, “The model for implementing service delivery platforms has dramatically shifted. With the emergence of a group of mature, standards-based, software products operators no longer face the time-to-market, cost or risk associated with entirely custom built solutions. Today system integrators can create tailored solutions based on a set of proven software products. From the operators’ perspective this means faster, cheaper and lower risk projects.”

For a demonstration of the pre-integrated, convergent SDP, visit The SDP Alliance stand during the 3GSM World Congress, February 12 – 15, 2007, Booth #2J27, Hall 2.

For more information, please contact

Andrew Robertson
VP Product Management, Cibenix
Tel: +353-1-488-5881
Mail: press@cibenix.com

About Cibenix

Cibenix is a leading provider of On-Device Portal solutions for mobile operators, supporting data service search and discovery across the full range of platforms including Symbian, Microsoft and Java. Their award-winning products are installed on hundreds of thousands of mobile devices across the globe in multiple languages.

Cibenix, which is privately held, was founded in 2001, and is headquartered in Dublin, Ireland.

About The SDP Alliance

The SDP Alliance is a collaboration of seven software vendors each of which provides a best-of-breed component of a service delivery platform (SDP).  Alliance members include Aepona, ChangingWorlds, Cibenix, MobileAware, Mobile Cohesion, Openet and Xiam.  The key components of the SDP architecture provided by these member companies cover the following:

• Secure and open access to core network capabilities
• Intelligent personalised navigation for content discovery
• Content rendering and optimisation
• Content management and content push technologies
• Partner relationship management
• Convergent charging
• One-to-one marketing and content delivery

Further information is available from www.thesdpalliance.com.