The Cibenix On-Device Portal (ODP) solution helps mobile operators
to increase revenues (ARPU) from existing data services such as
News, Sports, Music and Games. Our on-phone application makes data
services more visible and more accessible by the subscriber thereby
increasing the usage of and revenue from existing data services.
Subscriber awareness of data services is still low, and access to these services is non-intuitive for the majority of subscribers. Over 50% of W.European subscribers never, ever go online, and this figure is even higher in other regions.
These obstacles remain despite extensive operator advertising campaigns to promote these services, despite the sourcing of compelling content and applications from best of breed content providers and despite significant operator investment in service delivery and portal platforms.
The Cibenix solution has already delivered in excess of 400% increase in data services usage, with associated ARPU increases, for our mobile operator customers worldwide.
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